Digital Marketing Overview

Certified Digital Marketing Associate (SCDM-A)

The SMstudy® Certified Digital Marketing Associate course is tailored to anyone interested in knowing various digital marketing channels; learning key concepts in Digital Marketing as defined in the SMstudy® Guide; and gaining a basic understanding of the Digital Marketing framework that helps to identify the most effective marketing channels for an organization’s products or services. This course is included in the Free Subscription. Upon completion of the coursework, the SMstudy® Certified Digital Marketing Associate exam validates your basic understanding of Digital Marketing. On passing the exam, you will be accredited as a SMstudy® Certified Digital Marketing Associate. You will also be awarded 10 PMI approved PDUs.


Certification

Prerequisites

Target Audience

Cost Of Exam

Experience

Education

SCDM-A

None

None

Anyone interested to know more about digital marketing

0


Exam Format


  • Multiple choice
  • 40 questions
  • One mark awarded for each correct answer
  • No negative marks for incorrect answers
  • 30 questions must be answered correctly to pass
  • 60-minute duration
  • Online unproctored exam


Audience Profile

Anyone interested in knowing more about Digital Marketing can enroll for this course and exam for free.


Prerequisites

There is no formal prerequisite for this course.

Certified Digital Marketing Professionals (SCDM-P)

SMstudy® Certified Digital Marketing Professionals facilitate well-planned digital marketing strategies to meet the targets set by the overall Marketing Strategy. Given the nature of the constantly evolving online world - with new channels developing with greater frequency, and audiences exploring new sources of online content- Digital Marketing is one of the most crucial aspects of sales and marketing. A SMstudy® Certified Marketing Strategy Professional is able to define all marketing activities that use electronic devices connected to the internet to engage with customers.


Successful candidates will be awarded the SMstudy® Certified Digital Marketing Professional certification by SMstudy after passing the exam.

Certification

Prerequisites

Target Audience

Cost Of Exam

Experience

Education

SCDM-P

None

Preferably SMstudy® Certified Digital Marketing Associate

Anyone who is interested in becoming a Digital Marketing Professional

USD 300


Exam Format


  • Multiple choice
  • 100 questions
  • No negative marks for incorrect answers
  • 120-minute duration
  • Proctored online exam


Audience Profile

This certification is appropriate for anyone interested in becoming a Digital Marketing Professional.


Prerequisites

There is no formal prerequisite required for this certification. However, it is preferable to complete the SMstudy® Certified Digital Marketing Associate certification and study the recommended processes in the SMstudy® Guide – Digital Marketing book before applying for the SMstudy® Certified Marketing Strategy Professional certification. All required resources are provided as part of the online certification course.

Certified Digital Marketing Specialists (SCDM-S)

SMstudy® Certified Digital Marketing Specialists facilitate well-planned digital marketing strategies to meet the targets set by the overall Marketing Strategy. A SMstudy® Certified Marketing Strategy Specialist is able to define all marketing activities that use electronic devices connected to the internet to engage with customers. Specialists will also be able to plan, develop and optimize available digital marketing channels to achieve the objectives defined for a product.


Successful candidates will be awarded the SMstudy® Certified Digital Marketing Specialist certification by SMstudy after passing the exam.

Certification

Prerequisites

Target Audience

Cost Of Exam

Experience

Education

SCDM-S

3-years work experience

Study of all processes in SMstudy® Guide- Digital Marketing book and 20 mandatory educational hours.

Sales and Marketing Professionals

USD 450


Exam Format


  • Multiple choice
  • 140 questions
  • No negative marks for incorrect answers
  • 180-minute duration
  • Proctored online exam


Audience Profile

This certification is appropriate for Sales and Marketing Professionals interested in becoming a Digital Marketing Specialist.


Prerequisites

Candidates should have a minimum of three years work experience. It is preferable to complete the SMstudy® Certified Digital Marketing Professional certification and study all processes in the SMstudy® Guide – Digital Marketing book before applying for the SMstudy® Certified Digital Marketing Specialist certification. It is also mandatory to earn 20 educational hours by attending Digital Marketing Specialist classroom training could be provided.

Certified Email Marketing Professional (SCEM-P)

The SMstudy® Certified Email Marketing Professional course is tailored to marketing specialists or enthusiasts wanting to understand how to use email as a marketing tool. Despite the growth of numerous online marketing channels, email marketing has remained one of the most effective channels for direct marketing to individual consumers and businesses. This course provides a comprehensive knowledge of the intricacies of email marketing. Certified Professionals understand the Do’s and Don’ts of emailing to a variety of target segments.

Successful candidates will be awarded the SMstudy® Certified Email Marketing Professional certification by SMstudy after passing the exam.

Certification

Prerequisites

Target Audience

Cost Of Exam

Experience

Education

SCEM-P

Prerequisites Experience: None

Prerequisites Education: SMstudy® Certified Digital Marketing Professional Certification and study the recommended processes in the SMstudy® Guide - Digital Marketing

Target Audience: Sales and Marketing Professionals and Specialists.

USD 300


Exam Format


  • Multiple choice
  • 60 questions
  • No negative marks for incorrect answers
  • 90-minute duration
  • Proctored online exam


Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming an Email Marketing Professional.


Prerequisites

Candidates must pass the SMstudy® Certified Digital Marketing Professional exam and study all processes from Chapter 7 of the SMstudy® Guide- Digital Marketing book before applying for the SMstudy® Certified Email Marketing Professional.