The SMstudy^® Certified Marketing Strategy Associate certification is tailored to anyone interested in knowing more about Marketing Strategy; learning about key concepts in Marketing Strategy as defined in the SMstudy^® Guide and gaining a basic understanding of the Sales and Marketing framework that helps to effectively manage sales and marketing efforts in any organization. This course is included in the Free Subscription. The SMstudy^® Certified Marketing Strategy Associate exam will validate your basic understanding of the Aspects of Sales and Marketing. On passing the exam, you will be accredited as a SMstudy^® Certified Marketing Strategy Associate. Candidates will also be awarded 10 PMI approved PDUs.

Exam Format

• Multiple choice
• 40 questions
• One mark awarded for each correct answer
• No negative marks for incorrect answers
• 30 questions must be answered correctly to pass
• 60-minute duration
• Online unproctored exam

Audience Profile

Anyone interested in knowing more about Sales and Marketing can take this course and exam for free.

Prerequisites

There is no formal prerequisite for this course.

A SMstudy^® Certified Marketing Strategy Professional facilitates well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. A SMstudy^® Certified Marketing Strategy Professional is able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. This professional is able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.

Successful candidates will be awarded the SMstudy^® Certified Marketing Strategy Professional certification by SMstudy after passing the exam.

Exam Format

• Multiple choice
• 100 questions
• No negative marks for incorrect answers
• 120-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for anyone interested in becoming a Marketing Strategy Professional.

Prerequisites

There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy^® Certified Marketing Strategy Associate certification and study the recommended processes from the SMstudy^® Guide – Marketing Strategy book before applying for the SMstudy^® Certified Marketing Strategy Professional. It is also highly recommended to attend a 2-day Marketing Strategy Professional classroom training provided by a SMstudy approved Training Partner.

SMstudy^® Certified Marketing Strategy Specialists facilitate well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. SMstudy^® Certified Marketing Strategy Specialists are able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. Specialists are able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.

Successful candidates will be awarded the SMstudy^® Certified Marketing Strategy Specialist certification by SMstudy after passing the exam.

Exam Format

• Multiple choice
• 140 questions
• No negative marks for incorrect answers
• 180-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals interested in becoming a Marketing Strategy Specialists.

Prerequisites

Candidates should have a minimum of 3 years work experience. It is preferable to complete the SMstudy^® Certified Marketing Strategy Professional certification and study all processes in the SMstudy^® Guide – Marketing Strategy book before applying for the SMstudy^® Certified Marketing Strategy Specialist certification. It is also mandatory to earn 20 educational hours by attending Marketing Strategy Specialist classroom training provided by a SMstudy approved Training Partner.

SMstudy^® Certified Marketing Strategy Experts facilitate well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. SMstudy^® Certified Marketing Strategy Experts are able to define a product's or brand's unique value proposition, target markets and strategies to connect with defined audiences. Experts are able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.

Successful candidates will be awarded the SMstudy® Certified Marketing Strategy Expert certification by SMstudy after passing the exam.

Exam Format

• Multiple choice
• 180 questions
• No negative marks for incorrect answers
• 240-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Marketing Strategy Experts.

Prerequisites

Candidates should have a minimum of 5 years work experience. It is preferable to complete the SMstudy^® Certified Marketing Strategy Specialist certification and study all processes in the SMstudy^® Guide –Marketing Strategy book before applying for the SMstudy^® Certified Marketing Strategy Expert certification. It is also mandatory to earn 40 educational hours by attending Marketing Strategy Expert classroom training provided by a SMstudy approved Training Partner and provide a professional recommendation.